Would you like to meet here?
A week ago we held a meeting in our greenhouse. It was in a section of one of the ranges that held old and unproductive stephanotis. So, instead of planting more gerberas or other flowers, we are trying to figure out: are there other uses that would return more value than flowers?
The stephanotis was not very profitable, we were only making about $600 net profit per year on a 5,000 sq ft. section. Gerbera daisies would probably return approximately $2500 net profit for the same amount of sq ft. This does not count the costs to plant the gerbera daisies. Since we don’t need more production for the next 8 months, we are thinking of other uses that could bring as much value as flowers back to KB.
It might be an exercise in futility, but it will be fun trying.
The meeting was fine, but it did get a little hot during the middle of the day. It would be easy to add more cooling via ventilation or fans. We have discussed holding other types of events such as greenhouse dinners, cocktail receptions, corporate events, etc., to take advantage of the amazing views inside and outside. Long term we toy with the ideas of greenhouse tours with retail space like the winery model.
Who knows if anything will develop, but it doesn’t cost us much to try.
We will not quit growing flowers since that is what we do.
However, there isn’t a more beautiful greenhouse location in the United States,
and taking advantage of the views - Pajaro Valley and Monterey Bay - should not be overlooked.